CONTACT
Haocheng Zhang - 张昊成
Multimedia Designer · PhD Researcher
Education
The University of Melbourne
Ph.D. Candidate in Design Research (Full Scholarship)
Jun 2023 – Present
Royal Academy of Fine Arts Antwerp
Master of Graphic Design (Honorary Degree)
Sep 2019 – Jul 2021
Taipei Fu Jen University
Master's Exchange Program in Visual Communication
Jul 2016 – Jan 2017
Sichuan Normal University
Master of Visual Communication Design
Sep 2015 – Jun 2018
Sichuan Normal University – Academy of Fine Arts & Calligraphy
Bachelor of Animation
Sep 2011 – Jun 2015
Employment
ACCA (Australian Centre for Contemporary Art), āáǎà Chinese Language Tour Club, Core Member
Apr 2026 – now
Victorian College of the Arts, Melbourne, Australia
Casual Lecturer, Design and Production Department
Apr 2024 – now
SIA International Art Education, China
Senior Lecturer in Graphic Design
Apr 2022 – Apr 2023
LOBSTER Design Studio, Antwerp, Belgium
Graphic Design Intern
Jun 2020 – Jul 2020
Jinjiang College, Sichuan University, China
Lecturer, Department of Graphic Design
Jul 2018 – Jul 2019
Independent Practice
Freelance Graphic Designer & Private Lecturer
Jun 2011 – Present
Awards
2026
· Tokyo TDC Awards – Excellent Works
2025
· GDC Award Shortlist * 3
· AGDA Design Awards - Distinction Award
· Award360° Best 100 – Typeface Design of the Year
· Award360° Best 100 – Poster Design of the Year
· South Side Festival 2026 Artistic Funds Granted
· APF Antwerp Poster Festival, Finalist Selected
· ICA International Creative Awards, Finalist Selected
· INTL International Poster Competition, Finalist Selected
· InAward Design Competition, Graphic Design Winner
2024
· Chinese Government Award for Outstanding PhD Abroad
· University of Melbourne G-RIOTS Scholarship
· AGDA Design Awards - Distinction Award
· Adelaide Fringe Fund Grant
· Award360° Best 100 Awards
· PRINT Awards
· ADC 103rd Annual Awards – Merit Honor
· New York TDC 70th – Typographic Excellence * 1
· New York TDC 70th – Typographic Excellence * 2
· MUSE Creative Awards – Silver Winner
· Communication Arts Interactive Award
2023
· The 16th China Star Design Award – Bronze (Packaging)
· Tokyo TDC Awards – Excellent Work for Handytype
· Tokyo TDC Awards – Excellent Work for Season Type
· Award360° Best 100 Awards
2022
· Award360° Graduate 100 Awards
· University of Melbourne – Full Research Scholarship
· Moscow Biennale of Graphic Design, Golden Bee
· WWF Art Fund Grant Recipient
· Communication Arts Design Award
· Tokyo TDC Awards – Excellent Work
· Sichuan Normal University – Distinguished Alumni
2021
· D&AD Next Designer Pencil Award
· New York ADC 103rd Annual Awards – Silver Cube
· Honorary Scholarship – Royal Academy of Fine Arts Antwerp
· Young Blood Awards (NewOne Awards) – Gold Award
2018
· Sichuan Normal University – President Scholarship
· Sichuan Normal University – Excellent Thesis and Design
· Selected in the 14th Asia-Pacific Design Annual Book
2017
· Sichuan Normal University – Academic Scholarship
Exhibitions
2026
· Design works exhibited at Milan Design Week, Italy
· Design works exhibited at Rednote Design Week, China
2025
· The 2025 International Poster Competition, UK
· Exhibition at the Red Dot Design Museum, China
· New York TDC70 Winner Exhibition, Japan
· Poster Showcased at Antwerp Poster Festival, Belgium
2024
· Antwerp Poster Festival × Us By Night, Belgium
· FiftyFifty Traveling Exhibition with ATypI Brisbane
· Award360° Best 100, China
2023
· Guangzhou Art Book Fair Exhibition
· WWF – Mysterious Laputan, Shenzhen
· Award360° Best 100 Exhibition, Hangzhou
2022
· Biennale of Graphic Design Golden Bee, Moscow
2021
· EXPO at Royal Academy of Arts, Antwerp, Belgium
· We Are the Next Generation Exhibition, Belgium
2019
· Billboard, Belgium
· Antwerp Poster Exhibition, Belgium
2017
· KCED Design Association Poster Exhibition, South Korea
· The 10th Asian Design Triennial, Japan
· Bolivia International Poster Design Biennale, Bolivia
Features
• (You can click the content to open the link)
2026
· South Side Festival 2026 Artistic Funds Granted
· Tokyo TDC Awards
2025
· International Creative Awards - Adelaide Fringe Typeface
· GDC Award Shortlist - Adelaide Fringe
· GDC Award Shortlist - Hey Movement Typeface
· INTL International Poster Competition, Finalist Selected
· InAward Design Competition, Graphic Design Winner
· AGDA Design Awards - Distinction Award
· Award360° Best 100
· Adelaide Fringe Festival - Stage Whispers Magazine
· Main Theatre, Adelaide College of the Arts
· Slanted Independent Type II
2024
· Adelaide Fringe Fund Grant
· Slanted Experimental Type 3.0
· AGDA Design Distinction Award
· AGDA Special Feature
· Font in Use
· New Music Studio
· PRINT Awards
· ADC 103rd Annual Awards (New York)
· TDC 70th – The World’s Best Typography * 1
· TDC 70th – The World’s Best Typography * 2
· Communication Arts Magazine
· VCA Research Newsletter
· Chinese Short-Film Festival
· MUSE Creative Awards
2023
· China Star Design Award
· Melbourne Fringe Festival
· Font in Use
2022
· Design 360° Best 100 (Graduation Edition)
· Slanted Magazine #42
· Slanted Magazine #40
· It’s Nice That! x Slanted – New Voices
· New York ADC Awards
2021
· It’s Nice That!
· D&AD Pencil Awards
· D&AD The Next Awards
· EXPO: We Are the Next Generation
· Communication Arts
· Onboards Biennale
2020
· COMMARTS
· GDC Award Shortlist - Adelaide Fringe
· GDC Award Shortlist - Hey Movement Typeface
· INTL International Poster Competition, Finalist Selected
· InAward Design Competition, Graphic Design Winner
· AGDA Design Awards - Distinction Award
· Award360° Best 100
· Adelaide Fringe Festival - Stage Whispers Magazine
· Main Theatre, Adelaide College of the Arts
· Slanted Independent Type II
SKILLS
· Design and Media Tools: Adobe Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Lightroom, Acrobat, Figma, Glyphs, Blender, TouchDesigner, Creative Coding
· Methods: Visual communication, Typography, Motion Design, Interaction Design, UX/UI Design, Creative Coding, AI-assisted Design Workflows
· Languages: Mandarin Chinese (native), English (fluent)
Conferences
17th International Conference on The Image
Nanyang Technological University
Singapore
01 - 02/Oct/2026
Design Principles & Practices Conference
LASALLE College of the Arts
Singapore
25 - 27/Feb/2025
The Material Image Conference (Art+Australia Journal)
National Art School
Sydney
01 - 03/Nov/2024
InSEA Asia Regional Congress
Sichuan Fine Arts Institute
China
23 - 25/Sep/2024
Lectures
2026
· University of Melbourne Orientation Week Talk, Australia
2025
· Academic Lecture Hall, Sichuan Normal University, China
· Master of Graphic Design, University of Melbourne, Australia
2024
· Dance House – On The Table, Story in Things, Melbourne
· Bachelor 3 of Graphic Design, University of Melbourne
· Master of Graphic Design, University of Melbourne
· MA Experimental Typography Workshop, RMIT University
· A' Design Award Jury Member
2023
· Master of Communication Design, RMIT University
2022
· Bachelor of Arts Design, Sichuan Normal University, China
CLIENTS
Clients include (in alphabetical order):
ACCA (Australian Centre for Contemporary Art), Adelaide College of the Arts, Adelaide Fringe Festival, Focus Group, 4A Centre for Contemporary Asian Art, -ish Film, KABO, MCM New Music Studio, Melbourne Fringe Festival, Nina Jua Klein Studio, Practice Lab, the University of the Arts London, the University of Melbourne (MSD), and You Jian Ri Cun...
