you jian ri cun 又见日寸
Services
Packaging
Art Direction
Brand Strategy
Visual Identity
Client
you jian ri cun 又见日寸
Location
Shanghai, China
Year
2025
Credits
Brand Identity Design: Haocheng Zhang
Packaging Design: Haocheng Zhang
Brand Visual Direction: Haocheng Zhang
Chinese Typeface: 汲古汉隶, Zuotype
Copywriting: Xingyun
Packaging Process: Plate-making / Black & White Hot Stamping
Info
you jian ri cun 又见日寸 is an emerging jewellery brand based in Shanghai, China, creating high-end pieces that bring together Eastern aesthetics and contemporary design. Rooted in Chinese philosophy, the brand identity draws from Confucianism, Buddhism, and Daoism, shaping a visual system that is both minimal and culturally resonant. The brand has been featured in Vogue China.Brand StoryThe name 又见日寸 is composed of four elemental Chinese characters: 又 (You), 见 (Jian), 日 (Ri), and 寸 (Cun). These forms are treated not only as language, but as carriers of philosophy, time, and perception.You (又)The right hand of humanity, and the left hand of time.Jian (见)The window of the eye, and the reflection of the heart.Ri (日)The measure of human life, and the sun of the world.Cun (寸)The space within limits, and the vessel of time.Together, these characters echo some of the earliest structural elements of Chinese writing. From these simple forms emerges a quiet brilliance—restrained yet profound, like beads and stones strung into an enduring cultural narrative.












