you jian ri cun 又见日寸

Brand Identity / Product Design / Fashion Jewelry / Visual System / Art Direction

Brand Identity / Product Design / Fashion Jewelry / Visual System / Art Direction

Services

Packaging

Art Direction

Brand Strategy

Visual Identity

Client

you jian ri cun

Location

Shanghai, China

Year

2025

Credits

Brand Identity Design: Haocheng Zhang
Packaging Design: Haocheng Zhang
Brand Visual Direction: Haocheng Zhang
Chinese Typeface: , Zuotype
Copywriting: Xingyun
Packaging Process: Plate-making / Black & White Hot Stamping

Info

you jian ri cun is an emerging jewellery brand based in Shanghai, China, creating high-end pieces that bring together Eastern aesthetics and contemporary design. Rooted in Chinese philosophy, the brand identity draws from Confucianism, Buddhism, and Daoism, shaping a visual system that is both minimal and culturally resonant. The brand has been featured in Vogue China.Brand StoryThe name is composed of four elemental Chinese characters: (You), (Jian), (Ri), and (Cun). These forms are treated not only as language, but as carriers of philosophy, time, and perception.You ()The right hand of humanity, and the left hand of time.Jian ()The window of the eye, and the reflection of the heart.Ri ()The measure of human life, and the sun of the world.Cun ()The space within limits, and the vessel of time.Together, these characters echo some of the earliest structural elements of Chinese writing. From these simple forms emerges a quiet brilliancerestrained yet profound, like beads and stones strung into an enduring cultural narrative.