Body Experimental Typeface
Services
Brand Strategy
Art Direction
Visual Identity
Digital Interactive
Client
Adelaide Fringe Festival
Location
Adelaide, Australia
Year
2025
Credits
Typeface & Graphic Design: Haocheng Zhang
Choreography & Dramaturgy: Weichen Cui
Sound Design: Monica Lim
Performers: Weichen Cui & Haocheng Zhang
Photography: Haocheng Zhang
Production Coordinator: Lewis Major Projects
Venue: Main Theatre, Adelaide College of the Arts
Info
This poster series originates from the experimental cross-media performance Shan Gao Shui Chang 山高水长, a work integrating choreography, sound, and visual art. Supported by the Government of South Australia and the Adelaide Fringe Fund, the project premiered at the main theatre of Adelaide College of the Arts. It explores how the body, through conductive materials and real-time interaction, can generate sound, typography, and imagery, emphasizing sensory collaboration and embodied creation. As both performer and designer, I translate embodied movements into visual compositions. Drawing on principles from choreography, type design, and graphic composition, the work develops a set of glyphic forms rooted in “embodied writing.” These glyphs are not only bodily depictions but also traces of movement, visual manifestations of the body within the creative field. Together, they construct an experimental typographic system born from embodied experience. This project was supported by the South Australian Government and the Adelaide Fringe Festival through official project funding.












