SOXCR Coffe

Branding / Brand Identity / Typography / Packaging Design / Art Direction

Branding / Brand Identity / Typography / Packaging Design / Art Direction

Services

Packaging

Art Direction

Brand Strategy

Visual Identity

Client

SOXCR Coffe

Location

Melbourne, Australia

Year

2025

Info

SOXCR Coffe, the system is built around a custom typeface, using soft curves, cut geometric forms, and generous negative space to create a clear visual language. The letterforms suggest abstract references to vessels, beans, liquid, and spatial contours, balancing structure with warmth and ease. A low-saturation palette and light visual tone help the identity stay clean and consistent across packaging, menus, interiors, and digital applications. Rather than simply representing coffee, the brand expresses a contemporary way of livingsomething to pause with, and something to carry into everyday life.