SOXCR Coffe
Services
Packaging
Art Direction
Brand Strategy
Visual Identity
Client
SOXCR Coffe
Location
Melbourne, Australia
Year
2025
Info
SOXCR Coffe, the system is built around a custom typeface, using soft curves, cut geometric forms, and generous negative space to create a clear visual language. The letterforms suggest abstract references to vessels, beans, liquid, and spatial contours, balancing structure with warmth and ease. A low-saturation palette and light visual tone help the identity stay clean and consistent across packaging, menus, interiors, and digital applications. Rather than simply representing coffee, the brand expresses a contemporary way of living—something to pause with, and something to carry into everyday life.











