Body Experimental Typeface

Exhibition Visuals / Typography / Window Installation / Spatial Graphics / Fashion Communication

Exhibition Visuals / Typography / Window Installation / Spatial Graphics / Fashion Communication

Services

AI Workflow

Packaging

Client

London College of Fashion, University of Arts London

Year

2020

Credits

Typeface Designer: Haocheng Zhang
Graphic Designer: Nina Jua Klein
Photographer: Andrew Meredith

Info

London College of Fashion, UAL, presents work by students and graduates from the School of Media and Communication, exploring the body as a creative site across fashion media, communication, and performance. The exhibition visuals feature Body Experimental Type, a typographic system developed through bodily movement and performative expression. Reintroduced into a three-dimensional context, the type is situated within both spatial and fashion environments. In the window installation, the letterforms are produced in metallic silver vinyl, reinforcing their sculptural quality and reflective dimensionality. The project has been internationally recognised with a Silver Cube at the 100th ADC Awards (New York), a Wood Pencil at the D&AD Awards (UK), and selection as Type Design of the Year at the Tokyo TDC Annual Awards.