Body Experimental Typeface
Services
AI Workflow
Packaging
Client
London College of Fashion, University of Arts London
Year
2020
Credits
Typeface Designer: Haocheng Zhang
Graphic Designer: Nina Jua Klein
Photographer: Andrew Meredith
Info
London College of Fashion, UAL, presents work by students and graduates from the School of Media and Communication, exploring the body as a creative site across fashion media, communication, and performance. The exhibition visuals feature Body Experimental Type, a typographic system developed through bodily movement and performative expression. Reintroduced into a three-dimensional context, the type is situated within both spatial and fashion environments. In the window installation, the letterforms are produced in metallic silver vinyl, reinforcing their sculptural quality and reflective dimensionality. The project has been internationally recognised with a Silver Cube at the 100th ADC Awards (New York), a Wood Pencil at the D&AD Awards (UK), and selection as Type Design of the Year at the Tokyo TDC Annual Awards.










