SEASON TYPE DESIGN
Services
Art Direction
Packaging
Visual Identity
Client
SEASON TYPE DESIGN
Location
Melbourne, Australia
Year
2023
Credits
Design Leader: Haocheng Zhang
Designers: Ruiying Zeng, Xinyuan (Caesar) Li
Photography: Haocheng Zhang
Print: Sandwich Press
Info
Season Type Calendar is inspired by the 24 Chinese solar terms. Through the exploration of “one scene, one window’, the calendar unravels unique narratives throughout. Through gradient, experimental, and playful type designs, the calendar delves deep into the potential of fonts in visual communication. Through this project, we challenge the constraints of traditional font design, using gradient colors to evoke different feelings and emotional resonance to changing seasons. This project has been recognized by both the New York TDC and the Tokyo TDC as a Typeface of the Year.










